INDIANAPOLIS (Feb. 4, 2020) There’s a new family in town, or in this case, in the state - The Sevens Scratch-off family from the Hoosier Lottery. The family consists of four Scratch-Offs - $1 Hot 7s, $2 Wild 7s, $5 Super 7s and $10 Mega 7s - each with their own unique personality. Featuring chances to win up to $277,000 and multiple ways to win, the newest members of the Hoosier Lottery’s family of Scratch-offs are bringing fun to players across Indiana.
The launch is being supported by a multi-channel marketing campaign, including “Meet The Sevens” TV and radio commercials which introduce the fun family of Scratch-offs in the fashion of a ‘90s-ish sitcom. The :30 TV commercial can be viewed here.
“We’re excited to introduce The Sevens family of Scratch-offs to Hoosiers around the state,” said Sarah M. Taylor, executive director of the Hoosier Lottery. “The Scratch-off tickets and our marketing campaign really showcase the fun and unique personalities in many Hoosier families.”
Save The Sevens
The marketing campaign includes a fun, interactive game that lets players 18 years of age and older come to the aid of The Sevens. As can happen when a new family moves into a neighborhood, rivalries sometimes develop. Fueled by jealousy of the fun-loving new Sevens family, the Crazy 8s will stop at nothing to turn The Sevens into 8s with their secret weapon, the “Eight Ray!” Players can go to HoosierLottery.com/SaveTheSevens to play a four-level (four missions) game to help save The Sevens and enter for a chance to win $200 in Scratch-offs, earning one entry for each mission completed.
The fun doesn’t end there. myLOTTERY members can enter eligible non-winning $1 Hot 7s and $2 Wild 7s Scratch-offs into monthly Game On! drawings for a chance to win up to $500. $1 tickets receive one entry, while $2 tickets receive two entries. Entries can be submitted with the free Hoosier Lottery App or at HoosierLottery.com/my2ndchance.
Estimated Overall Odds: $1 Hot 7s 1 in 4.58; $2 Wild 7s 1 in 4:44; $5 Super 7s 1 in 3.93; and $10 Mega 7s 1 in 3.79. 2nd Chance and Save The Sevens promotion odds are dependent upon the number of entries received.
ABOUT THE HOOSIER LOTTERY: For 30 years, Hoosier Lottery distributions have benefited every county throughout Indiana. The Hoosier Lottery has contributed $6 billion to good causes, including $30 million to local police and firefighters’ pensions and $30 million to the Teachers’ Retirement Fund annually. To learn more about the Hoosier Lottery, visit hoosierlottery.com/givingback and follow on Facebook and Twitter. Download Hoosier Lottery logos here.