INDIANAPOLIS (Feb. 4, 2020) There’s a new family in town, or in this case, in the state - The Sevens Scratch-off family from the Hoosier Lottery. The family consists of four Scratch-Offs - $1 Hot 7s, $2 Wild 7s, $5 Super 7s and $10 Mega 7s - each with their own unique personality. Featuring chances to win up to $277,000 and multiple ways to win, the newest members of the Hoosier Lottery’s family of Scratch-offs are bringing fun to players across Indiana.
The launch is being supported by a multi-channel marketing campaign, including “Meet The Sevens” TV and radio commercials which introduce the fun family of Scratch-offs in the fashion of a ‘90s-ish sitcom. The :30 TV commercial can be viewed here.
“We’re excited to introduce The Sevens family of Scratch-offs to Hoosiers around the state,” said Sarah M. Taylor, executive director of the Hoosier Lottery. “The Scratch-off tickets and our marketing campaign really showcase the fun and unique personalities in many Hoosier families.”
Save The Sevens
The marketing campaign includes a fun, interactive game that lets players 18 years of age and older come to the aid of The Sevens. As can happen when a new family moves into a neighborhood, rivalries sometimes develop. Fueled by jealousy of the fun-loving new Sevens family, the Crazy 8s will stop at nothing to turn The Sevens into 8s with their secret weapon, the “Eight Ray!” Players can go to HoosierLottery.com/SaveTheSevens to play a four-level (four missions) game to help save The Sevens and enter for a chance to win $200 in Scratch-offs, earning one entry for each mission completed.
The fun doesn’t end there. myLOTTERY members can enter eligible non-winning $1 Hot 7s and $2 Wild 7s Scratch-offs into monthly Game On! drawings for a chance to win up to $500. $1 tickets receive one entry, while $2 tickets receive two entries. Entries can be submitted with the free Hoosier Lottery App or at HoosierLottery.com/my2ndchance.
Estimated Overall Odds: $1 Hot 7s 1 in 4.58; $2 Wild 7s 1 in 4:44; $5 Super 7s 1 in 3.93; and $10 Mega 7s 1 in 3.79. 2nd Chance and Save The Sevens promotion odds are dependent upon the number of entries received.
Find your nearest Hoosier Lottery retailer here. Download the free Hoosier Lottery app here. Register for a free myLOTTERY account here.
ABOUT THE HOOSIER LOTTERY: For 30 years, Hoosier Lottery distributions have benefited every county throughout Indiana. The Hoosier Lottery has contributed $6 billion to good causes, including $30 million to local police and firefighters’ pensions and $30 million to the Teachers’ Retirement Fund annually. To learn more about the Hoosier Lottery, visit hoosierlottery.com/givingback and follow on Facebook and Twitter. Download Hoosier Lottery logos here.