Corporate Social Responsibility Sponsorship Program

About the Sponsorship Program

Established in 2026, the Corporate Social Responsibility Sponsorship Program supports Indiana 501 (c)(3) (charitable) nonprofit organizations with their events and public programming. Our goal is to impact great organizations throughout the state of Indiana. In turn, our benefits should enable us to share our story of our mission, our beneficiary groups and our commitment to responsible gaming.  

This program may award Indiana nonprofits the opportunity to apply for event sponsorships up to $10,000. In Exchange, the Hoosier Lottery is looking for opportunities to communicate with your attendees and supporters through various channels such as event promotions, advertising, and on-site activations.  

Applications will be considered throughout the year, however, we request at least three months in advance of your event. Once our annual budget for sponsorships is exhausted, we will notify potential applicants and future application will be encouraged. 

Application Process 

The Hoosier Lottery is looking for proposals that meet our objectives and can provide a creative proposal of benefits. Please keep this in mind when submitting your proposal 

Hoosier Lottery Sponsorship Objectives:

• To align with Hoosier Lottery brand 
• To adhere to our marketing standards, code and brand  
• To target Hoosier adults, 18 years of age and older 
• To engage with Hoosiers through marketing and communications before and during events 
• To enable the Hoosier Lottery to promote its storytelling message 

Types of Events

The CSR Sponsorship program seeks partnerships with nonprofit organizations presenting public events and the following are the types of events that may be considered for a sponsorship partnership: 

• Performing arts concerts and festivals (music, dance, etc.) 
• Art fairs and festivals 
• Cultural/Humanities events and festivals 
• Runs/walks 

Auctions, dinners, lunches, galas that target smaller groups rather than public events will not typically be considered for sponsorships. 

Sponsorship Level Guidelines 

The level of financial support you may receive depends on the value of the proposal you submit. If you have a limited paid advertising and promotion budget, you may want to apply for $2500. The suggested media thresholds are listed below. In addition to being mentioned in your paid media advertising, we’re interested in additional benefits. Let us know what you have to offer, and keep in mind we’re looking to be included in advance promotion of your event as well as during your event.

$2500 Sponsorship 

• If you have a $5000+ in paid media spend (to include our brand), this sponsorship level would be most suitable for your ask 
• Additional benefits like on-site activations, signage, public relations, tickets will also be considered in addition to your paid advertising spend 

$5000 Sponsorship

• If you have a $10,000+ in paid media spend (to include our brand), this sponsorship level would be most suitable for your ask 
• Additional benefits like on-site activations, signage, public relations, tickets will also be considered in addition to your paid advertising spend 

$10,000 Sponsorship 

• If you have a $20,000+ in paid media spend (to include our brand), this sponsorship level would be most suitable for your ask 
• Additional benefits like on-site activations, signage, public relations, tickets will also be considered in addition to your paid advertising spend 

If your paid advertising doesn’t meet the proposed criteria, then additional benefits will be important to include in your application. 

Sponsorship Application

Nonprofit organizations located in Indiana may apply for an event sponsorship for up to $10,000 in cash support. The following requirements must be included in their proposal. 

• Name of presenting nonprofit organization
• Copy of 501 (c)(3) determination letter 
• Name of Event 
• Date(s) of Event 
• Anticipated attendance 
• Description of target audience 
• Description of paid media campaign including sponsor benefits/billing 
• Description of event site advertising/communications including sponsor benefits/billing 
• Description of on-site activation opportunities for sponsors (i.e. booths, presenting) 
• Detailed list of overall sponsorship benefits and content deadlines 
• List of sponsorship benefits with any additional sponsorship costs (i.e. “banners to be provided by the sponsor”) 

Our Desired Sponsorship Benefits 

The Hoosier Lottery will enter into agreements with potential sponsorship partners expecting the following types of benefits (this entire list is not mandatory): 

• Name and/or logo in paid advertising including traditional and social media 
• Name and/or logo in organic social posts 
• Ads in print and/or digital programs 
• Resharing of Hoosier Lottery created social posts 
• Event presence through signage and on-site activation (non-sales); distribution of positive play information, player health information, contests 
• Collaborative promotions leading up to event 
• Tickets for player and/or employee promotions 
• Hoosier Lottery spokesperson appearances and/or further organizational outreach via Hoosier Lottery spokespersons (i.e. speeches, presentations to partner organizations) 

Interested parties may submit proposals to socialresponsibility@hoosierlottery.com. Review time may take up to 30 days. Should additional information be needed, someone from the CSR team will reach out to schedule a call.