Hoosier Lottery ad agency wins gold award

Honored for firefighter video

INDIANAPOLIS (March 19, 2014) - A video depicting retired firefighters expressing gratitude for the Hoosier Lottery's support of their pension fund has resulted in an award for the Indianapolis-based advertising agency of Mortenson Safar Kim (MSK).

The American Advertising Gold Award was presented at the March 7 annual American Advertising Federation awards ceremony in Indianapolis and was in the category of Video Branded Content Over :60 Seconds. MSK, the Hoosier Lottery's agency of record, produced the 3-minute video. The video is used to show people just one of the many ways in which proceeds from the Hoosier Lottery are helping people and communities throughout Indiana.

The award competition featured 15 categories besides the Video Branded Content Over :60 Seconds. A total of 377 entries were submitted in all the categories. Judges were Jerry L. Bergeron, designer and principal at redcap creative in Amarillo, TX; Trace Hallowell, founder of the branding firm Tactical Magic in Memphis, TN; and Jennifer Kohnhorst, associate creative director at Initio3i in Minneapolis, MN.

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ABOUT MORTENSON SAFAR KIM, INC.: MSK is a full-service, integrated marketing communications agency with offices in Indianapolis, Indiana and Milwaukee, Wisconsin.  MSK serves a wide range of clients including Hoosier Lottery and Indianapolis Motor Speedway. For more information visit www.mskadvertising.com.

ABOUT THE HOOSIER LOTTERY: Hoosier Lottery distributions benefit every county throughout Indiana. Each fiscal year, the Hoosier Lottery contributes $30 million to local police and firefighters' pensions, and $30 million to the Teacher's Retirement Fund. In fiscal year 2012, $147.6 million in Hoosier Lottery earnings helped reduce motor vehicle excise taxes by 50 percent.
To learn more about the Hoosier Lottery, visit www.hoosierlottery.com and follow on Facebook and Twitter.

For more information, please contact Stephanie McFarland at smcfarland@hoosierlottery.in.gov.


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