- Business Impact
- Responsible Gaming
- Community Impact
- Environmental Impact
The Hoosier Lottery is a World Lottery Association Level 4 Certified lottery.
Our Responsible Gaming (RG) program consists of a nine element framework that serves as the foundation of a cross-departmental effort to embed responsible gaming into all business areas. The responsible gaming framework and initiatives provide support in meeting our mission and business goals. In addition to a Corporate Social Responsibility Policy and Marketing Code of Conduct, we have created supplemental processes and guidelines that have assisted efforts to continuously improve our program.
In FY 2017, we focused our efforts on using a continuous improvement process to refine our initiatives and messaging. This is visible through our redesign of the responsible gaming logo, Problem Gambling Awareness Month campaign, and our Responsible Gifting campaign. We also increased our social media engagement and impressions through weekly posts and added responsible gaming messaging to the front border of our Scratch-off tickets.
The success of our program relies on strong relationships with our internal and external stakeholders. Consistent and open dialogue with our peers in the lottery industry is very helpful in our continuous improvement and strategy development. We also gather formal feedback from the treatment community and advocates by presenting at meetings and conferences. We are committed to helping fellow lotteries with their responsible gaming efforts and provided our assistance to seven lotteries pursing WLA Certification at varying levels.
We proudly support the National Council on Problem Gambling (NCPG) and the Indiana Council on Problem Gambling (ICPG). Our Responsible Gifting Campaign for FY 2017 was a finalist for Best Holiday Campaign at the annual NCPG conference. Additionally, we have close working relationships with the Indiana Division of Mental Health and Addiction and the Indiana Problem Gambling Awareness Program (IPGAP). IPGAP has provided valuable expertise to our responsible gaming initiatives.
Responsible Gaming logo was reviewed and refreshed as part of our continuous improvement process.
Employees received responsible gaming educational messaging and were encouraged to participate in a responsible gaming idea contest.
Developed a guide for CSR communications that ladders up to the Hoosier Lottery Brand. This ensures that CSR communications are cohesive and align with the Hoosier Lottery look, feel and voice.
Partnered with Central Indiana Community Foundation to create a fund that grants individuals working with problem gambling the ability to attend trainings or conferences. The objective is to assist in building knowledge of problem gambling issues in Indiana.
Surveyed all retail locations on underage compliance measures concerning instant ticket vending machines. Retail employees were asked to demonstrate proper use of the automatic shut off device on machines and received additional training if needed.
The tickets were distributed in 8,936 promotional giveaways with the objective of increasing public knowledge of responsible gaming and CSR principles.
Executed a month long campaign that consisted of social media and point of sale messaging that promoted responsible play.
Technology was added to sales terminals to allow retail associates to print a responsible gaming message for someone who may be experiencing signs of problematic play.
Partnered with Indiana University to develop scenario-based training and leave behind for retailers..
Developed a one-page educational sheet focused on underage play compliance for retailers who needed additional training.
Participated in an RG panel at the fall and spring ICPG conferences.
Promoted responsible gifting through social media with the addition of an animated graphic. The campaign was a finalist for NCPG's 2016 Best Holiday Campaign.